The marketing campaign launched when this model was restyled shows that this vehicle is intended for high profile individuals with style and class to match the level of executives, business professionals, and anyone who wants to experience the class of a sleek trim and impeccable design.
"The individuals in these commercials represent more than success stories," said Olivier Francois, President and CEO, Chrysler Brand, and Lead Executive, Marketing, Chrysler Group LLC, "They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and can now enjoy the luxury they deserve, and luxury feels better earned. These three individuals define the target customer for the all-new 2011 Chrysler 300."
This car was good enough to be endorsed by these high-profile individuals and shows various aspects to appeal to anyone wanting to travel in style or who needs to make an impression when they are getting to their destination. Whether you’re looking for the classy conservative feel that appealed to a family-oriented ad spot featuring Ndamukong Suh or the hard work ethic that pays off appeal Dr. Dre’s feature speaks to, you have to admit the cherry on top of this sundae is the attitude and refined taste that brought in John Varvatos to the advertizing trio.
Chrysler brand's national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore., and launched the first week of May. The Homecoming and Attitude advertising spots are available online. You can find them on Facebook on their official Facebook page at http://www.Facebook.com/Chrysler or check the Chrysler brand official YouTube channel to see the videos directly there: http://www.youtube.com/chrysler.
This extensive campaign also included radio commercials and ads on print and online media platforms. You can take a look at it as well through your local media outlet or by searching online.
For more information on that topic, you can visit the Wikipedia page.
Needless to say, when you ride with this car at Boston Executive Limo Service, it’s like taking a ride with attitude.